WWF's panda logo is instantly recognizable. Its simplicity retains an
ability to convey the message of WWF's mission, that is, conservation of
endangered species and the sustainability of our environment.
The inspiration for the logo came from Chi-Chi, a giant panda who became part of the London Zoo family in 1961. As a group, WWF's founders believed that the panda was a recognizable symbol that could cross all language barriers and would thus make the perfect logo. The original sketches were done by artist, naturalist and environmentalist, Gerald Watterson in 1961. Sir Peter Scott then used these to develop the first WWF logo. The logo appealed to the world because it is a beautiful animal and many already empathized with its plight. Also, Sir Scott noted, the back and white colour scheme would save on printing costs, yet still have an impact.
In 1986 Landor, a design company, enhanced the logo, adding the WWF letters under the panda. In 2000 Enterprise IG (formally Sampson Tyrell), was given the task of redesigning the logo once more. Peter Widdup was the designer who executed the design that remains the organization's logo today. This non-profit logo design today, is much simpler, with both text and graphic in harmony.
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